Flagship case study
No Regrets: Digital Operations, End to End
Board-level digital lead for a UK premium tattoo studio chain that grew from 4 locations to 12 during the engagement.
The role
A board-level engagement
Engaged in a board-level, Technology Director-style role, Millside took ownership of digital operations across a business that grew from 4 studios to 12 over the course of the engagement. It was a sustained, embedded role covering technical SEO, analytics, CRM and marketing automation, a seven-figure paid advertising spend, and ongoing digital strategy, not a single, one-off project.
- Client
- No Regrets
- Growth
- 4 → 12 locations, UK-wide
- Engagement
- Board-level, Technology Director-style
- Ad spend managed
- Seven figures
The result
Infrastructure that scaled with the growth
No Regrets grew from 4 studios to 12 while Millside was embedded in the business, and the technical SEO, CRM and marketing automation put in place scaled with them. Each new location opened onto infrastructure and demand-handling that was already proven, rather than being built from scratch every time, so growth didn't mean the admin and enquiry load grew faster than the team could handle it.
Scope
What the engagement covered
Technical SEO & migrations
Site architecture, indexation management, canonicalisation and redirect strategy across a multi-location structure.
Analytics & reporting
GA4 and Looker Studio implementation giving the business real visibility into performance across every location.
CRM & automation
GoHighLevel and n8n-driven booking, nurture and multi-channel customer communication.
Paid advertising
A seven-figure ad spend managed across the brand's own profiles and, at other times, more than 20 individual artist accounts running in parallel.
Ongoing digital strategy
Continuous ownership of the brand's digital presence and growth, not a one-off deliverable.
This kind of embedded, technical, multi-location engagement is why Millside can speak credibly to the operational complexity that tattoo studio chains, beauty and aesthetics clinics, and multi-location lifestyle brands actually face.