A great marketing plan is an absolute essential for any business, particularly in an age where there is so much competition. An effective marketing strategy will not only ensure that you are continuing to engage with your customers, but it will also provide you with insights about your business’s progression, product sales and customer base. This is vital as a better understanding of your customers will help you to stay ahead of the curve and keep your business relevant – thus increasing customer loyalty in the long term.
Whether you’re a new business and need help identifying your target market, or are an established business looking to improve your Google ranking, Millside Creative have over ten years marketing experience and are ready to help whatever your marketing needs.
These are our most popular marketing services. If what you’re looking for is not listed please contact us.
A selection of our most recent Marketing projects, if you like our work feel free to get in touch – we would love to work with you!
Digital marketing is the term used to describe any advertising or marketing that takes place online or by using digital devices, for example, your website, social media channels, search engine optimisation (SEO), email, and mobile apps.
In a world which is increasingly reliant on the internet, some form of Digital Marketing is essential for your business, whatever the industry. Consumers today are far more likely to turn to their mobile phone, tablet or computer when looking for a new service or product than they are to head to the shops or pick up a local newspaper. Learning how to market yourself creatively online is vital if you want to grow your customer base. Moreover, Digital Marketing allows you to communicate and engage with your customers with ease, thus helping to build a loyal following.
Social Media Marketing (SSM) refers to the use of social media platforms or networks to promote your business, products or services. Social Media Marketing would include using social networks such as Facebook, Instagram, Tik Tok, LinkedIn, Pinterest and Twitter as well as contributing to forums, guest blogging, advertising / sponsorship and content marketing / content creation.
Search Engine Optimisation (SEO) is the name given to the process of improving your website’s visibility and positioning on search engines such as Google.
When you are searching for a product online, you might type something like ‘emergency plumber’ or ‘dog friendly coffee shops’ into Google. The search engine will then present you with a list of businesses that it deems most relevant to that search. How high up your business appears in those search results (your ‘Google ranking’) depends on how effective your SEO is.
Local SEO is simply search engine optimisation that is location based. Take the previous example of ‘emergency plumber’. If you needed a plumber in an emergency you would probably be more likely to type ‘emergency plumber near me’ or ‘emergency plumbers Yorkshire’. How high you appear on those searches will depend on how good your local SEO is.
Local SEO is more of a priority for some businesses than others. Businesses that are service based, particularly those that service the local community such as restaurants, hair salons, plumbers, electricians, nail bars etc will want to improve their local SEO over businesses that ship products worldwide, for example.
