A strong brand identity that remains consistent as you grow

A logo is one piece of your brand, and on its own it can only do so much. Without making any other decisions, each new thing tends to get made slightly differently: the website uses one shade of your colour but your socials use another - and the leaflets that you had printed all feature a slightly different font. Before you know it, your single business begins to look like several different businesses depending on where your customers come across it.

A brand system is essentially the set of decisions that stops that from happening. Alongside your logo, it sets out your colours and typefaces, as well as the style of your imagery. It also details how everything should be laid out, along with the assets you'll use day to day. This means that your website, social channels, signage and packaging are all coherent and all look like they came from the same place. Brand consistency is important because it's how people start to recognise you, and recognition builds trust long before someone is ready to get in touch. It also saves you time, since you're no longer starting from scratch or guessing every time you need to design something new.

A branding project is quicker the clearer the picture we have of your business, so there are a few things we'll ask you for at the start. Anything you already have is useful, even if you're not happy with it, be that an old logo, a mood board, or a set of quick guidelines. Knowing what hasn't worked is just as helpful as knowing what has. We'll also ask who your customers are, and for a few examples of brands you admire as well as any you definitely don't want to look like.

Once the designs are underway, your feedback becomes most important. Feedback is best when it's prompt and in one consolidated response because feedback that arrives over several messages leaves too much room for confusion and is one of the most common reasons a project slows down. You don't need to have all the answers or know any design terminology to describe what you're after - telling us how something makes you feel is often the most useful feedback of all.

The cost of a branding project depends on what you're starting with and how far your brand needs to reach. These are the factors that make the biggest difference:

We can't give you one price for branding, because two projects rarely need the same things. What we can do is work out with you (before any work begins) which of the factors above apply to your business and why to ensure that the figure you're given is a fair reflection of the work involved. It's also a chance for you to decide what matters most right now. Some businesses start with a logo and guidelines and add the wider set of assets later, which spreads the cost without losing any consistency.

Branding and web design often go hand in hand, and having your website built around your new brand at the same time is particularly useful if you're launching a new business and want everything to arrive together. If you work in a specialist industry, you can read more about how we work with tattoo studios and beauty and aesthetics businesses, including the details that matter in each. And to see a brand we built from the very beginning, our Beauty by Noon case study follows the studio from its launch through to the rebuild of its website years later.