Paid Advertising
Paid advertising that's actually managed, not just switched on
Paid social media and search campaigns that are run and optimised on an ongoing basis, not set up once and left to coast. We manage budgets and ad accounts as well as assisting with the creative side across everything from a single brand profile to dozens of accounts running in parallel, to ensure that project spend goes towards what's converting.
What's included
- Paid social campaign setup and management (Meta, Instagram, TikTok)
- Google Ads and search campaign management
- Ad account structure built to scale, from a single profile to dozens of accounts running in parallel
- Ongoing budget management and optimisation based on what's converting and tied back to your analytics setup
Who it's for
Businesses who are spending on ads without a clear sense of what's working best, or businesses scaling from a single ad account to managing campaigns across multiple locations, brands or team members. We work with businesses across Sheffield and Yorkshire, with specialist experience running paid campaigns for tattoo studios and beauty and aesthetics businesses.
Proof point
Millside managed a seven-figure ad spend for No Regrets, at times running paid campaigns across the brand's own profiles and at other times managing more than 20 individual artist ad accounts in parallel, all within the same board-level engagement.
FAQs
Common questions
Which platforms do you run ads on?
Paid social on Meta, Instagram and TikTok, plus Google Ads and search campaigns. Which combination and how many will depend on where your customers spend most of their time.
Can you manage multiple ad accounts, not just one?
Yes. We've built account structures that scale from a single brand profile to more than 20 individual accounts running in parallel, for businesses with multiple locations, brands or team members.
Do you just set campaigns up, or manage them ongoing?
Ongoing management is the central offer of this service. Campaigns are optimised on a continuing basis based on your analytics setup, not set up once and abandoned.
Do I need a big budget to start?
Not at all. We work with businesses operating on a range of budgets, from a single ad account upwards. Just let us know what you're currently spending and what it's achieving, and we'll be honest about what's realistic.