Blog
From the studio
Practical, specific pieces drawn from direct experience, written to be useful rather than another generic listicle.
17 August 2026
Automating enquiry responses without sounding automated
How to automate a first response to enquiries without it feeling automated, and where filtering tips into a wall that frustrates a customer.
Read more →15 August 2026
What AI assistants see on a booking site
What's readable to an AI assistant, what isn't, why structured data matters, and why a JavaScript-only booking flow is often invisible to these tools.
Read more →13 August 2026
Sales, marketing and technology are converging, and that changes who you need
CRM, comms, payments, nurture sequences and the sales pipeline now sit inside the same tools, which changes what kind of team a growing business needs.
Read more →11 August 2026
Why your local business isn't showing up on Google
The reasons a local business site fails to show up on Google are usually more specific, and more fixable, than generic SEO advice suggests.
Read more →9 August 2026
Setting up your Google Business Profile properly, for a one-location business
A practical walkthrough of setting up and maintaining a Google Business Profile for a business with one location, covering categories, photos, hours and reviews.
Read more →7 August 2026
The thing that actually holds up a website build
It's rarely the design or the development that turns a six-week build into a fourteen-week one. It's the photography, copy and product information nobody budgeted time for.
Read more →5 August 2026
What to prepare before you brief a web designer
A short, practical list of what to have ready before your first conversation with a web designer, so the brief starts strong instead of getting worked out as you go.
Read more →3 August 2026
Does your website need a rebuild, or just a refresh?
A straightforward diagnostic for working out whether your current website needs a full rebuild or just an update, before you commit to either.
Read more →1 August 2026
How to get cited in AI search: ChatGPT, Perplexity, Claude and Google's AI Overviews
Practical steps to improve your chances of being cited by Google's AI Overviews, ChatGPT, Claude and Perplexity: structure, schema and crawler access.
Read more →31 July 2026
What a small business website actually costs
There's no single number that applies across the board. Here's what actually drives the cost of a website up or down, and why it depends is the honest answer.
Read more →29 July 2026
It is easy to build a website, it is hard to build a good one
Publishing a website doesn't make it findable. The half that actually matters is usually the half nobody ever sees.
Read more →28 July 2026
Before-and-after advertising rules for clinics: what you can and can't say
Practical guidance on what a clinic can and cannot say about prescription treatments, and where content marketing legitimately fits. Not legal advice.
Read more →21 July 2026
Where consultation bookings drop off, and which ones cost the most
The three points where a clinic loses a prospective patient between enquiry and treatment, and why the least visible one is usually the most expensive.
Read more →14 July 2026
The treatment menu that ranks
Why one long page listing thirty treatments ranks for none of them, and what each individual treatment page needs to answer to rank and convert.
Read more →8 July 2026
Why beauty and aesthetics websites need more than a template
Treatment menus, before/after galleries and compliance-sensitive messaging mean beauty and aesthetics businesses need more than a generic template site.
Read more →6 July 2026
Why we turn down Instagram management
Posting with no direction because it feels like where the money comes from, while the rest of the funnel is thin or absent, leaves value on the table.
Read more →4 July 2026
More leads is not the answer
Most studios have a conversion and no-show problem, not a lead problem, so doubling enquiries into a leaky process is an expensive way to stand still.
Read more →1 July 2026
Cutting no-shows: what protects a tattoo studio's diary
Deposits, confirmation reminders and consistent policy do most of the work of cutting no-shows. What moves the needle, and what just feels like it should.
Read more →25 June 2026
When should a customer see their design?
Customers want to see a design before committing; artists won't give design work away free. That tension has never been resolved. Laid out honestly.
Read more →18 June 2026
Styles, not artists: how customers find a tattoo studio
Customers know what they want on their arm before they know who they want to do it. Most studio sites are structured the opposite way round.
Read more →14 June 2026
Booking systems for tattoo studios: what actually reduces admin work
Practical lessons on booking systems for tattoo studios, covering deposits, artist calendars, consent forms and reminders, drawn from direct client and multi-location experience.
Read more →11 June 2026
How people choose a tattoo studio
The real sequence customers go through when choosing a tattoo studio, from first search to booked consultation, and what that means for the site.
Read more →8 June 2026
Brand equity does not travel
Opening in a new town makes you the new name locally, however established your brand is elsewhere, and reputation there has to be built from scratch.
Read more →4 June 2026
Practitioner-level booking: why location should be an attribute, not the entity
Why a multi-location booking system has to treat the practitioner as the primary entity and location as an attribute of the appointment, not the reverse.
Read more →28 May 2026
One website or several: what decides it
Why the answer is almost always one website for a growing multi-location business, the genuine exceptions, and why even those end in a migration plan.
Read more →21 May 2026
What twelve locations taught us about multi-location SEO
Technical SEO lessons from running search across a 12-location UK studio chain: duplicate content, redirects, and visibility that doesn't cannibalise itself.
Read more →11 May 2026
What breaks at a second location
Hardcoded details, a booking system that defaults to the wrong site, a second Google Business Profile, and an enquiry routing problem you've never had before.
Read more →4 May 2026
Going from one site to three: what changes
What changes when a service business grows from one site to three, and why the digital side needs deciding on purpose, not absorbed by whoever is nearest.
Read more →27 April 2026
Free ways to market your small business
Eight practical, free ways to market a small business, from social profiles and Google Business Profile through to email marketing and reviews.
Read more →3 April 2026
Free SEO tips for small businesses
Ten free, practical SEO improvements for small businesses, covering Google Business Profile, technical basics, backlinks and keyword research.
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