Technical & Operations Lead

Dani Martin

Dani Martin leads the technical and digital operations side of Millside Creative. His background spans web design and SEO through to board-level digital operations leadership, including running technical SEO, analytics, CRM and marketing automation for a 12-location UK tattoo studio chain. He's just as comfortable writing code as he is reading analytics data or talking through strategy.

From the blog

Posts by Dani Martin

Why your local business isn't showing up on Google

The reasons a local business site fails to show up on Google are usually more specific, and more fixable, than generic SEO advice suggests.

Setting up your Google Business Profile properly, for a one-location business

A practical walkthrough of setting up and maintaining a Google Business Profile for a business with one location, covering categories, photos, hours and reviews.

How to get cited by AI Overviews, ChatGPT, Claude and Perplexity

Practical steps to improve your chances of being cited by Google's AI Overviews, ChatGPT, Claude and Perplexity, covering content structure, schema markup, crawler access and the E-E-A-T signals that matter.

Why beauty and aesthetics websites need more than a template

Treatment menus, before/after galleries and compliance-sensitive messaging mean beauty and aesthetics businesses need more than a generic template site.

Booking systems for tattoo studios: what actually reduces admin work

Practical lessons on booking systems for tattoo studios, covering deposits, artist calendars, consent forms and reminders, drawn from direct client and multi-location experience.

What running digital operations for a 12-location tattoo chain taught us about multi-location SEO

Technical SEO lessons drawn directly from managing search across a 12-location UK tattoo studio chain, covering duplicate content, redirects, and local visibility that doesn't cannibalise itself.

Free SEO tips for small businesses

Ten free, practical SEO improvements for small businesses, covering Google Business Profile, technical basics, backlinks, keyword research and featured snippets.

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