Blog
Multi-Location
8 June 2026
Why brand equity does not travel
Opening in a new town makes you the new name locally, however established your brand is elsewhere, and reputation there has to be built from scratch.
Read more →4 June 2026
Practitioner-level booking: why location should be an attribute, not the entity
Why a multi-location booking system has to treat the practitioner as the primary entity and location as an attribute of the appointment, not the reverse.
Read more →28 May 2026
One website or several: what decides it
Why the answer is almost always one website for a growing multi-location business, what the genuine exceptions are, and why those end in a migration plan.
Read more →21 May 2026
What twelve locations taught us about multi-location SEO
Technical SEO lessons from running search across a 12-location UK studio chain: duplicate content, redirects, and visibility that doesn't cannibalise itself.
Read more →11 May 2026
What breaks at a second location
Hardcoded details, a booking system that defaults to the wrong site, a second Google Business Profile, and the enquiry routing problem that doesn't apply at a single location.
Read more →4 May 2026
Going from one site to three: what changes
What changes when a service business grows from one site to three, and why the digital side requires more thought than most allow.
Read more →
