Blog
Multi-Location
8 June 2026
Brand equity does not travel
Opening in a new town makes you the new name locally, however established your brand is elsewhere, and how quickly you build reputation in that specific area decides whether the site works.
Read more →4 June 2026
Practitioner-level booking: why location should be an attribute, not the entity
Why a multi-location booking system has to treat the practitioner as the primary entity and the location as an attribute of the appointment, and what goes wrong when it's built the other way round.
Read more →28 May 2026
One website or several: what decides it
Why the answer is almost always one website for a growing multi-location business, the genuine exceptions, and why even those tend to end in a migration plan rather than permanent separation.
Read more →21 May 2026
What twelve locations taught us about multi-location SEO
Technical SEO lessons drawn from running search across a 12-location UK studio chain, covering duplicate content, redirects, and local visibility that doesn't cannibalise itself.
Read more →11 May 2026
What breaks at a second location
Hardcoded details, a booking system that defaults to the wrong site, a second Google Business Profile, and the enquiry routing problem nobody has to solve at a single location.
Read more →4 May 2026
Going from one site to three: what changes
What changes when a service business grows from one site to three, and why the digital side needs deciding on purpose rather than absorbed by whoever is nearest.
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